Some videos on food and beer paring that are worth a watch
http://vimeo.com/9047083
beer and cheese...
http://vimeo.com/10943413 or
http://www.pencilandspoon.com/2009/02/beer-and-cheese-1-dorothy-goodbodys.html
it's interesting that the young guy in this video (above) mentions the following in his supportive text... "It’s got a really cool logo with the voluptuous pin-up of Dorothy draped across it. The beer itself is pretty sexy too; dark, enticing, complex and full of flavour", so Wye Valley are already connecting with the younger market.
alternatively you might like to go more hard core and watch this video on beer and spirit pairing?!
http://vimeo.com/8444524
This link takes you to the most recent page of 2011's best beer and food writer as awarded by the British Guild of Beer Writers. He has an extensive blog on all things beer which will teach you a think or two I'm sure!
http://www.pencilandspoon.com/search?updated-min=2011-01-01T00:00:00Z&updated-max=2012-01-01T00:00:00Z&max-results=50
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