Final Design

Evidence of the message from companies

Here's evidence of the environmental message companies are trying to get across to customers - the information occupies a large proportion of the packaging and is designed to be seen.

A BA In-flight coffee cup

A label from a bottle of American water

Nicole - Designs

Below are images of my designs that I showed to my learning team and Jennie from WVB.  There are a few changes I will be making but in general the design went down well.

Key things to change - Change Yellow to Green.  Add 'locally produced' to front.  Remove yellow borders on WVB logo.  Perhaps put some hops imagery on front.

Remove yellow borders - excess ink

Nicole - Poop Paper!

Now I've seen everything, this paper is made from the poop of fibre eating herbivore animals - elephants cows, horses, donkeys, moose and pandas to name a few!

Apparently it is odourless (I'll confirm when I've received the samples!), and is a sustainable alternative to tree-based paper.

Here's a link to one of the companies selling it

http://new.poopoopaper.com/

Nicole - Lots of beer/food pairing videos and nformation

Some videos on food and beer paring that are worth a watch


http://vimeo.com/9047083


beer and cheese...


http://vimeo.com/10943413        or


http://www.pencilandspoon.com/2009/02/beer-and-cheese-1-dorothy-goodbodys.html


it's interesting that the young guy in this video (above) mentions the following in his supportive text... "It’s got a really cool logo with the voluptuous pin-up of Dorothy draped across it. The beer itself is pretty sexy too; dark, enticing, complex and full of flavour",  so Wye Valley are already connecting with the younger market.


alternatively you might like to go more hard core and watch this video on beer and spirit pairing?!


http://vimeo.com/8444524


This link takes you to the most recent page of 2011's best beer and food writer as awarded by the British Guild of Beer Writers.  He has an extensive blog on all things beer which will teach you a think or two I'm sure! 


http://www.pencilandspoon.com/search?updated-min=2011-01-01T00:00:00Z&updated-max=2012-01-01T00:00:00Z&max-results=50

Nicole - About beer with Wye Brewery Founder Peter Amor

This is a series of short films featuring Peter Amor who is the founder of Wye Valley Brewery. They provide clear information into the various processes involved in the creation of cask conditioned beer.

http://vimeo.com/15392306

http://vimeo.com/16179403

http://vimeo.com/17310545

Nicole - Hairy Bikers TV programme - beer & food pairing

I watched this programme today with the Hairy Bikers.  Even the most sophisticated of palettes can be swayed by the taste of beer! - well worth a watch.


Note It's only on iplayer for the next 7 days so watch it quick if you're interested


Here's the link


http://www.bbc.co.uk/iplayer/episode/b01885m7/Hairy_Bikers_Best_of_British_Beer_and_Cider/