26th October
Our visit to Legges Delicatessen and Wye Valley Brewery was very interesting.
It was good to see one of the environments the gift pack would be sold in and understand the craft/processes behind the beers creation.
The people at Wye Valley Brewery are clearly passionate about their products and I hope I can translate that message onto the packaging for the potential customer.
Our task is to create a gift pack of beers and condiments. Jenny from Wye suggested that a combination of three might be the preferable choice. The range of beers available are in the image below:
Wye's have a preference for sourcing their products locally and I think that this should include the packaging. They get their hops from a farm about 7 miles away and then sell the bi-products left over from the brewing process back to the farmers as grain for cattle, pig feed and compost.
Hops growing:
Their customers have an interest in local issues and local food, and choose Wye Valley beer over other brands because it is brewed locally and they enjoy both the flavour and the feel good factor that buying locally produced products brings. 50% of alcohol now bought is bought to drink at home from supermarkets and off-licences, and bottled beer is a growing market.
A pub selling good quality beer can be identified by the 'cask marque of quality' which is often displayed outside to advertise the quality of the ales available.
There are NO additives or preservatives in Wye Valley beer and therefore it have a shelf life - this is around 9 months for the bottled beer. The sugars found in the beer are derived from the fermented barley. The beer is a rich source of vitamin B and antioxidants. It is bottled in dark glass bottles as the light will affect quality of the beer.
Herefordshire is the largest hop grower in the country and brewers are passionate about their hops as they provides not only the flavour for the beer but also the aroma.
Jenny mentioned that pairing beer with food is becoming a more popular thing for restaurants and pubs to do - just like wine would be suggested with a meal.
It is important that the beer is stored upright as it contains live yeast which is what provides the permeation however it leaves a sediment at the bottom of the bottle, should this be poured into the glass then the drink would taste gritty. It is the yeast and the permeation that create bottle conditioned beer and Wye Valley want to educate the customers on this point so that they select Wye's beer over their competitors beer.
Similar products are: Badgers, Fullers, Wells & Youngs, Bathams, Woods, Hook Nortons, Hobsons and Punty.
Jenny thought that the idea of a secondary use of the packaging was very interesting. She suggested that the gift packs would probably bought by females as they tend to do the weekly shop and suggested that we might consider creating packaging that a female thinks a man would like!
Our visit to Legges Delicatessen and Wye Valley Brewery was very interesting.
It was good to see one of the environments the gift pack would be sold in and understand the craft/processes behind the beers creation.
The people at Wye Valley Brewery are clearly passionate about their products and I hope I can translate that message onto the packaging for the potential customer.
Our task is to create a gift pack of beers and condiments. Jenny from Wye suggested that a combination of three might be the preferable choice. The range of beers available are in the image below:
Here are the Legges condiments we can choose from
Wye's have a preference for sourcing their products locally and I think that this should include the packaging. They get their hops from a farm about 7 miles away and then sell the bi-products left over from the brewing process back to the farmers as grain for cattle, pig feed and compost.
Hops growing:
Dried hops hanging from a beam:
Their customers have an interest in local issues and local food, and choose Wye Valley beer over other brands because it is brewed locally and they enjoy both the flavour and the feel good factor that buying locally produced products brings. 50% of alcohol now bought is bought to drink at home from supermarkets and off-licences, and bottled beer is a growing market.
A pub selling good quality beer can be identified by the 'cask marque of quality' which is often displayed outside to advertise the quality of the ales available.
There are NO additives or preservatives in Wye Valley beer and therefore it have a shelf life - this is around 9 months for the bottled beer. The sugars found in the beer are derived from the fermented barley. The beer is a rich source of vitamin B and antioxidants. It is bottled in dark glass bottles as the light will affect quality of the beer.
Herefordshire is the largest hop grower in the country and brewers are passionate about their hops as they provides not only the flavour for the beer but also the aroma.
Jenny mentioned that pairing beer with food is becoming a more popular thing for restaurants and pubs to do - just like wine would be suggested with a meal.
It is important that the beer is stored upright as it contains live yeast which is what provides the permeation however it leaves a sediment at the bottom of the bottle, should this be poured into the glass then the drink would taste gritty. It is the yeast and the permeation that create bottle conditioned beer and Wye Valley want to educate the customers on this point so that they select Wye's beer over their competitors beer.
Similar products are: Badgers, Fullers, Wells & Youngs, Bathams, Woods, Hook Nortons, Hobsons and Punty.
Jenny thought that the idea of a secondary use of the packaging was very interesting. She suggested that the gift packs would probably bought by females as they tend to do the weekly shop and suggested that we might consider creating packaging that a female thinks a man would like!
END
Useful initial thinking and refs Nicole - good stuff.. I have all the Legges samples in my office if needed for measures etc..
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